| 关于福建省中小企业网络营销的探讨 |
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| 引用本文： | 黄航航,郭东强.关于福建省中小企业网络营销的探讨[J].中小企业科技,2011(7). |
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| 作者姓名： | 黄航航 郭东强 |
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| 作者单位： | 华侨大学工商管理学院; |
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| 摘 要： | 文章结合福建省中小企业网络营销的现状,探讨福建省中小、企业网络营销发展过程中出现的障碍及其应对策略。
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| 关 键 词： | 网络营销 障碍 策略建议 |
Study of Fujian SMEs' Network Marketing |
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| Authors: | HUANG Hang-hang GUO Dong-qiang |
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| Institution: | HUANG Hang-hang,GUO Dong-qiang (School of Business Administration of National Huaqiao University,Quanzhou Fujian 362021) |
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| Abstract: | Based on the status quo of Fujian SMEs' network marketing,the paper provides insights into the barriers in the development of SMEs' network marketing in Fujian and the related countermeasures. |
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| Keywords: | network marketing barrier suggestions and strategies |
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