| 聊城市城市旅游形象的再设计 |
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| 引用本文： | 宋立杰.聊城市城市旅游形象的再设计[J].国土与自然资源研究,2009(2):75-76. |
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| 作者姓名： | 宋立杰 |
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| 作者单位： | 聊城大学历史文化学院旅游系,山东聊城,252059 |
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| 摘 要： | 城市旅游形象设计是一项复杂的系统工程；从聊城市的历史沿革和旅游资源赋存两方面对聊城市文脉进行分析，概述了聊城市城市旅游理念形象的发展历程及存在问题，在此基础上进行聊城市城市理念形象的设计；聊城市城市旅游视觉形象的设计从宏观、中观、微观3个层次展开；从政府、旅游企业、社会居民和旅游院校4个方面时聊城市城市旅游行为形象进行设计。
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| 关 键 词： | 城市旅游形象 设计 聊城市 |
On redesigning the city tourist image of Liaocheng City |
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| SONG Li-jie.On redesigning the city tourist image of Liaocheng City[J].Territory & Natural Resources Study,2009(2):75-76. |
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| Authors: | SONG Li-jie |
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| Institution: | SONG Li-jie (Tourism Department,History and Culture School,Liaocheng University,Liaocheng 252059,China) |
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| Abstract: | The city tourist image is a complicated systemtic project. At first, the paper analyzes on the context of Liaocheng City from the aspects of its history and tourism resouces endowment, makes a brief introdution to the development course and existing problems of its Mind Image, and discusses the renewing of its Mind Image. Then, it discusses the designing of its Visual Image on the macroscopical, medium and microcosmic levels. Finally, it makes an discussion on its Behavior Image from the aspects of governme... |
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| Keywords: | city tourist image design Liaocheng City |
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