| 肯德基“秒杀”事件引发的促销策略思考 |
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| 引用本文： | 樊秋.肯德基“秒杀”事件引发的促销策略思考[J].价值工程,2011,30(7):133-134. |
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| 作者姓名： | 樊秋 |
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| 作者单位： | 贵州大学,贵阳,550025 |
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| 摘 要： | 互联网技术改变了人们的生活方式及购买行为,企业为了适应环境的变化纷纷导入网络营销观念。本文以市场营销学为理论基础,分析了肯德基2010年4月的一次促销策略存在的问题,并对企业在互联网背景下制定促销策略提出个人见解。
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| 关 键 词： | 网络促销 降价促销 促销对象 促销工具 |
Marketing Strategic Thinking Caused by Kentucky Fried Chicken "Spike" Event |
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| Fan Qiu.Marketing Strategic Thinking Caused by Kentucky Fried Chicken "Spike" Event[J].Value Engineering,2011,30(7):133-134. |
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| Authors: | Fan Qiu |
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| Institution: | Fan Qiu(Guizhou University,Guiyang 550025,China) |
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| Abstract: | Internet technology has changed people＇s lifestyles and buying behavior. The companies introduce the network marketing concept to adapt to the changes of environment. Taking the marketing as the theoretical basis, this paper analyzes the problem in the marketing strategy of the KFC in April 2010, and gives personal opinions on developing marketing strategies of companies in the context of Internet. |
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| Keywords: | network marketing price promotions promotional objects promotional tools |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
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