| 基于客户终身价值和客户忠诚度的电信客户细分研究 |
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| 引用本文： | 丁洪涛,曹凯峰,李文涛.基于客户终身价值和客户忠诚度的电信客户细分研究[J].价值工程,2009,28(2):42-45. |
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| 作者姓名： | 丁洪涛 曹凯峰 李文涛 |
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| 作者单位： | 合肥工业大学管理学院,合肥,230009 |
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| 基金项目： | 安徽省教育厅人文社科资助项目 |
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| 摘 要： | 讨论了基于客户终身价值的客户细分方法。针对电信企业的客户特点,提出了一个基于客户当前价值、客户潜在价值和客户忠诚度的三维电信客户细分模型;并针对不同的细分群体提出相应的保持策略,以便电信企业能够合理地配置其资源,提高企业效益。
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| 关 键 词： | 客户细分 客户终身价值 客户忠诚度 |
To Study on Categorizing Carefully of Customers in Telecom Enterprises Based on Customers Lifetime Value and Their Loyalty |
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| Ding Hongtao,Cao Kaifeng,Li Wentao.To Study on Categorizing Carefully of Customers in Telecom Enterprises Based on Customers Lifetime Value and Their Loyalty[J].Value Engineering,2009,28(2):42-45. |
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| Authors: | Ding Hongtao Cao Kaifeng Li Wentao |
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| Institution: | School of Management;Hefei Polytechnic University;Hefei 230009;China |
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| Abstract: | To Discusson categorizing carefully of customers approaches based on customers lifetime value,in view of the characteristics of the telecom company＇s customers,proposes a three-dimensional model based on the current value,potential value and the loyalty of the customers of telecom company,and proposes corresponding marketing strategy targeting different categories to make its telecom business to a reasonable allocation of resources,enhancing their effectiveness. |
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| Keywords: | categorizing carefully of customers customers lifetime value （CLV） customers loyalty |
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