| 委婉语在广告英语中的运用 |
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| 引用本文： | 谭苏燕.委婉语在广告英语中的运用[J].湖南商学院学报,2010,17(3):109-112. |
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| 作者姓名： | 谭苏燕 |
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| 作者单位： | 广州大学,外国语学院,广东广州,510290 |
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| 摘 要： | 委婉语既是一种语言学现象,更是一种文化现象,它广泛应用于社会生活的方方面面。本文通过对众多英语广告语言的研究,分析了广告制作者如何通过构词,词汇,修辞以及语法等手段将委婉语运用于广告中以使其文约意丰,别致新颖。
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| 关 键 词： | 委婉语 广告英语 构词 词汇 修辞 语法 |
Application of Euphemism to Advertising English |
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| Tan Su-yan.Application of Euphemism to Advertising English[J].Journal of Hunan Business College,2010,17(3):109-112. |
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| Authors: | Tan Su-yan |
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| Institution: | Tan Su-yan(Foreign Languages Studies,Guangzhou University,Guangzhou,Guangdong,510290) |
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| Abstract: | Euphemism is a linguistic phenomenon,and more a cultural phenomenon in every aspects of people＇s life.The paper studies how the advertisement makers apply euphemism to the advertising language from the word formation,vocabulary,rhetorical device so as to make it concise and profound in meaning,unique and novel in style. |
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| Keywords: | euphemism advertising English word formation vocabulary rhetorical device grammar |
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