| 基于IPA分析法的拉萨市游客满意度研究 |
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| 引用本文： | 姚秋芬. 基于IPA分析法的拉萨市游客满意度研究[J]. 科技和产业, 2012, 0(9): 78-80 |
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| 作者姓名： | 姚秋芬 |
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| 作者单位： | 中国海洋大学 |
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| 摘 要： | 在游客满意度概念的基础上,对拉萨市游客满意度进行了实地调查,运用IPA分析法对满意度进行了分析,发现拉萨市旅游业在发展过程中存在的问题,并提出改善和提高拉萨市游客满意度的措施,以促进其健康发展。
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| 关 键 词： | 游客满意度 IPA分析法 拉萨 |
The Evaluation of Tourists'' Satisfaction in Lhasa Based on the IPA Approach |
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| YAO Qiu-fen. The Evaluation of Tourists'' Satisfaction in Lhasa Based on the IPA Approach[J]. SCIENCE TECHNOLOGY AND INDUSTRIAL, 2012, 0(9): 78-80 |
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| Authors: | YAO Qiu-fen |
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| Affiliation: | YAO Qiu-fen(Ocean University of China,Qingdao Shandong 266000,China) |
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| Abstract: | On the base of customer satisfaction,the article collects data and examines tourists’ satisfaction in Lhasa by applying Importance-Performance Analysis(IPA).The article finds out the problem in the developing of Lhasa tourism and points out corresponding measures to improve Lhasa tourism,so as to promote it’s healthy development. |
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| Keywords: | tourist satisfaction IPA analysis method Lhasa |
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