基于城市品牌构建的旅游城市竞争力提升研究——以内蒙古旅游城市为例

旅游城市不仅是旅游目的地建设的重点,也是我国旅游业发展和世界旅游强国建设的关键.随着旅游城市之间的竞争不断升级,城市品牌在旅游城市竞争力构成因素中的地位日显重要,城市品牌可以为城市吸引优质竞争资源,获取差异化的竞争优势,为城市发展提供持续的竞争动力.内蒙古的优秀旅游城市也应走品牌化的道路,结合城市自身独特的资源优势,塑造自己的城市品牌,提升旅游城市的竞争力.

On the Improvement of Tourist City competitiveness Base on City Brand Construction——a Case of Tourism Cities of Inner Mongolia

The tourist city is not only a key to the construction of tourist destination,but also the key to the development of Chinas tourism industry and construction of the world tourism power. With the escalation competition between tourist city, city brand occupies a more important position in city competitiveness factors. City brand can attract high -quality competitive resources for the city, obtain the difference of competitive advantages, provide sustainable competitive power for city development. The excellent tourist cities of Inner Mongolia should pay attention to the city brand by combining with the unique resources advantage of city so as to create their own city brand, promote the tourist city competitiveness.