C2C交易中诚信问题研究——基于博弈论模型 |
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引用本文: | 田婕.C2C交易中诚信问题研究——基于博弈论模型[J].电子商务,2007(3). |
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作者姓名: | 田婕 |
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作者单位: | 同济大学经济与管理学院 |
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摘 要: | C2C交易是近年来发展较为迅速的电子商务交易模式,其全民参与性和方便快捷的交易流程决定了它的良好前景,然而交易中的诚信问题日益成为影响其健康发展的巨大障碍。本文借用博弈论模型,探讨C2C中诚信问题产生的根源,并在此基础上经由一系列的推理和分析,提出解决该问题的一些建议。
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关 键 词: | C2C 诚信 卖家 买家 |
Research on credit problem in C2C commerce——base on Gambling mode |
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Abstract: | C2C commerce is one of the e-commerce modes which developed rapid in recent years. Because of its convenience and the large number of users, it will have a very good prospect. The problem of credit in commerce became more and more serious and has become a huge barrier in C2C's healthy developing road. In the article, I discussed the origin of credit problem by Gambling mode, and provided some advice on the base. |
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Keywords: | C2C |
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