| 电子商务环境下农产品交易模式及发展研究 |
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| 引用本文： | 关海玲,陈建成,钱一武.电子商务环境下农产品交易模式及发展研究[J].中国流通经济,2010,24(1). |
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| 作者姓名： | 关海玲 陈建成 钱一武 |
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| 作者单位： | 北京林业大学经济管理学院,北京市,100083 |
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| 摘 要： | 目前我国农产品网上交易有一定发展,其中第三方网上交易市场模式面向企业和用户形成了综合性的公共平台,比较符合中国农产品及其贸易特点,是最具实用性的模式.随着农产品生产专业化、商品化、规模化程度的不断提高,B2C、C2C交易模式会迎来深入发展的契机.政府应积极引导发展农产品电子商务,并为之创造良好的发展环境:加强信息化基础设施建设,完善农产品信息系统;引导农产品企业和农户因地制宜地开展电子商务活动,选择适当的业务模式,在电子商务运用过程中,要着眼于未来发展不断推陈出新.
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| 关 键 词： | 农产品 电子商务 交易模式 |
The Research on the Trade Mode and Development of Agricultural Product in the light of E-Commerce |
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| GUAN Hai-ling,CHEN Jian-cheng,QIAN Yi-wu.The Research on the Trade Mode and Development of Agricultural Product in the light of E-Commerce[J].China Business and Market,2010,24(1). |
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| Authors: | GUAN Hai-ling CHEN Jian-cheng QIAN Yi-wu |
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| Institution: | GUAN Hai-ling,CHEN Jian-cheng , QIAN Yi-wu(Beijing Forestry University,Beijing 100083,China) |
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| Abstract: | At present,we have made some achievement in the development of online trading for the agricultural product in China.Among these mode of transaction,the third party online trading provides the enterprises and users with a comprehensive public platform which is according with the characteristics of China's agricultural product and trade and China's current situation,and it is the most feasible mode.With the production of agricultural product becoming more and more specialized,commercialized and scaled-up,ther... |
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| Keywords: | Agricultural product E-commerce trade mode |
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