The development of new higher education courses |
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Authors: | Emerson Wagner Mainardes Maria José Silva Maria José Carvalho de Souza Domingues |
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Institution: | 1. Management and Economics Department and NECE (Center of Studies in Business Science), University of Beira Interior (UBI), Loteamento Ribeira de Flandres, lote 16, R/C dto, 6200-802, Covilh?, Portugal 2. Management and Economics Department and NECE (Center of Studies in Business Science), University of Beira Interior (UBI), Estrada do Sineiro, Pólo IV, 6200-209, Covilh?, Portugal 3. Center of Social and Applied Sciences, Regional University of Blumenau (FURB), PPGAd – campus I – Sala D-102; Rua Ant?nio da Veiga, 140, Victor Konder, Blumenau-SC, 89012-900, Brazil
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Abstract: | The main objective of this study was to present a proposal for a model explaining the construction of a new higher education course to be offered to the market. Having quite a limited theoretical basis and with few investigations dealing with innovation in educational services, a case study was made to help in construction of the model. The case study, supported by studies found and adaptation of innovation in services to the educational sector, made construction of the model possible, and this is divided in three stages: antecedents, development, and implementation of the new higher education course. The proposed model can be useful for managers of higher education institutes when they decide to put new courses on the market. As for the academic field, the study presented attempts to clarify the phenomenon, as well as showing the need for further research into the subject. |
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