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浅议高校街舞队的营销与物流管理
引用本文:李绘,李媛,贾强.浅议高校街舞队的营销与物流管理[J].中国市场,2008(23):116-117.
作者姓名:李绘  李媛  贾强
作者单位:1. 邯郸技术职业学院
2. 廊坊师范学院音乐学院
3. 邯郸学院
摘    要:高校运动队不是简单的运动、训练、比赛,而是应该形成一条"训练—比赛—发展—营销"一条龙的体育营销体系。这个体系的建立,将为我国新兴体育运动的发展打下了初步实践的基础。本文对高校街舞队的运作模式和相关的物流配送进行探讨。

关 键 词:高校  街舞队  物流

The Marketing and Logistics Management of the College Street Dance Team
Li Hui,Li Yuan,Jia Qiang.The Marketing and Logistics Management of the College Street Dance Team[J].China Market,2008(23):116-117.
Authors:Li Hui  Li Yuan  Jia Qiang
Institution:Li Hui1 Li Yuan2 Jia Qiang3 (1.H,an Vocational Technical School,2.Langfang Normal College of Music,3.H,an College)
Abstract:College sports teams is not a simple exercise, training, competition, but should form a "training-competition-development-marketing" one-stop sports marketing system. The establishment of this system, for the development of China’s emerging sports laid a foundation for the initial practice. In this paper, the College Street Dance Team mode of operation and related logistics and distribution are discussed.
Keywords:college  street dance team  logistics  
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