| 第三方B2B电子商务平台服务质量分析 |
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| 引用本文： | 曹尔黎.第三方B2B电子商务平台服务质量分析[J].商业研究,2010(6). |
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| 作者姓名： | 曹尔黎 |
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| 作者单位： | 哈尔滨金融高等专科学校管理系,哈尔滨,150001 |
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| 摘 要： | 随着互联网商业化的迅速发展,B2B电子商务平台大量涌现,平台经营者面对激烈的竞争压力,平台服务需求企业则面临优质服务平台的选择问题,如何对电子商务平台进行评价,以满足平台服务供需双方的经营需求日渐受到重视与关注。针对占有大量市场份额的第三方B2B电子商务平台,结合经典的服务质量评价研究成果,分析了第三方B2B电子商务平台服务质量要素,构建服务质量评价体系,并基于模糊综合评价方法建立了第三方B2B电子商务平台服务质量评价模型。
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| 关 键 词： | 第三方B2B电子商务平台 服务质量 模糊综合评价 |
Service Quality Analysis of the Third Party B2B E - commerce Platform |
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| CAO Er-li.Service Quality Analysis of the Third Party B2B E - commerce Platform[J].Commercial Research,2010(6). |
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| Authors: | CAO Er-li |
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| Institution: | CAO Er-li(Department of Management,Harbin Financial College,Harbin 150001,China) |
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| Abstract: | With the rapid development of internet commercialization and the generation of numerous B2B E-commerce platforms,operators face intense competitive pressure and demand for services enterprises are faced with the choice problem of quality service platform.How to evaluate B2B E-commerce platform to meet the needs of the business of supply and demand sides for platform services draws more and more attention.In view of third party B2B electronic commerce platforms holding the mass market,combing the classical r... |
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| Keywords: | third party B2B E-commerce platform service quality fuzzy comprehensive evaluation |
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