| 内资零售企业采购联盟与供应策略最优分析 |
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| 引用本文： | 罗如学,尤妙娜. 内资零售企业采购联盟与供应策略最优分析[J]. 物流科技, 2008, 31(1): 135-137 |
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| 作者姓名： | 罗如学 尤妙娜 |
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| 作者单位： | 1. 昆明理工大学,云南,昆明,650093
2. 广东海洋大学,广东,湛江,524088 |
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| 摘 要： | 内资零售企业建立战略联盟的动机是应对市场中激烈的竞争,建立采购联盟使内资零售企业的议价能力增强,采购价格下降,采购成本下降,企业利润空间扩大,增强企业竞争力。供应商根据零售企业的采购数量而采取的差别性价格,也使得其实现策略最优.
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| 关 键 词： | 零售业 采购联盟 差别价格 |
| 文章编号： | 1002-3100（2008）01-0135-03 |
| 收稿时间： | 2007-06-22 |
| 修稿时间： | 2007-06-22 |
Strategy Optimal Analysis of Retail Procurement Alliance of China Firm and Supplier |
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| LUO Ru-xue,YOU Miao-na. Strategy Optimal Analysis of Retail Procurement Alliance of China Firm and Supplier[J]. Logistics Management, 2008, 31(1): 135-137 |
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| Authors: | LUO Ru-xue YOU Miao-na |
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| Affiliation: | LUO Ru-xue, YOU Miao-na(1. Kunming University of Science and Technology, Kunming 650093, China; 2. Guangdong Ocean University, Zhanjiang 524088, China) |
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| Abstract: | The retail trade domestic capital enterprise alliance establishment strategy alliance motive is to deal with the drastic competition in market,establishing the purchase alliance to make the retail trade domestic capital enterprise's hegotiated price ability to strengthen,causes the purchase price to drop,causes the purchase cost to drop,corporation profit space enlarge,enhances enterprise's competitive ability.Supplier's gap price,also causes its realization strategy to be optimal strategy. |
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| Keywords: | retail industry purchase alliance gap price |
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