电子商务环境下制造业企业网络营销策略研究

电子商务环境对我国传统制造业产生了巨大影响,它改变了企业的市场营销环境、营销模式和方法、组织结构和管理方法等,为促进我国制造业企业更好地发展,文章指出网络营销是制造业企业面对电子商务环境的必然选择,通过归纳我国制造业企业在网络营销中存在的主要问题,提出了一系列解决问题的策略,并进行了研究分析。

Study for manufacturing enterprise network marketing strategy in e-commerce environment

E-commerce environment had a tremendous impact on China’s traditional manufacturing industries,it changed the enterprise’s marketing environment,marketing models and methods,organizational structure and mana-gement methods,in order to promote better development of China’s manufacturing enterprises,the article pointed out that network marketing is an inevitable choice an inevitable choice for the enterprise in e-commerce environment,through the induction of the main problems for China’s manufacturing enterprises in the network marketing,proposed a series of problem-solving strategies,and conducted research and analysis.