基于移动互联网的跨境电子商务商业模式研究

基于移动互联网的跨境电子商务是移动互联网与国际贸易的全新组合,是突破当前国际贸易形势低迷现状的新途径。基于移动互联网的跨境电子商务的商业模式,将现有的商业模式归纳为跨境大额B2B、跨境垂直B2C以及跨境C2C等3种模式,比较分析了不同模式的运行机制,发现物流仓储与质量控制是制约移动跨境电商发展的主要因素。由于跨境大额B2B和跨境垂直B2C有较为完善的物流和售后解决方案,因此二者将成为未来移动跨境电商发展的主要模式,而跨境C2C将通过提供差异化商品与服务以填补二者之间存在的商业空隙。移动跨境电商既是传统国际贸易在互联网时代的变革,又是电子商务进一步发展的必然趋势。

Research on the Business Model of Cross-border E-commerce Based on Mobile Internet

Cross-border e-commerce based on mobile internet is a new combination of mobile internet and international trade,as well as a refreshing way to break through the stagnant situation of current international trade.In the light of different business models of cross-border e-commerce based on mobile internet,this paper classifies the current business models into three types:cross-border large-scale B2B,cross-border vertical B2C and cross-border C2C and analyses their developing trends with the comparison of the operating mechanism of these three modes.We find that logistics warehousing and quality control are the two mains restrict factors.As cross-border large-scale B2B and cross-border vertical B2C have better logistics and after-sales solutions,they will become the main mode for future development,while cross-border C2C will provide differentiated goods and services filling the commercial gap between the two.Cross-border e-commerce based on mobile internet is not only an innovation of traditional international trade in the internet era but also the inevitable development of e-commerce for the next step.