环境改善需求、环境责任认知和公众环境行为

基于CGSS （2013）数据，本文实证分析了环境改善需求和环境责任认知对公众环境行为的影响。本研究发现居民对环境的改善需求与个人环境行为呈正相关。另外，两类环境责任自我弱化认知降低了居民的环境行为参与率：一类是居民倾向于把环境责任归咎给政府、企业和社会团体等社会组织，另一类是居民倾向于认为个人对于环境改善只存在微小的正外部性。最后，本研究还发现环境改善需求对个人环境行为的效力受到居民环境责任认知的影响。本研究认为政府和媒体应强化个人环境行为作用的宣导以提升公众环境行为参与率。

Environmental Improvement Demand,Environmental Responsibility Cognition and Public Environmental Behavior

This paper analyzes the influences of environmental improvement demand and environmental responsibility cog -nition upon public environmental behavior based on CGSS (2013) data.The results show that residents'demand for environ-mental improvement is positively correlated to personal environmental behavior.Moreover , the cognition weakening of two types of environmental responsibilities reduce the participation rate of residents 'environmental behavior: for one thing , resi-dents are apt to impute environmental responsibilities to governments , enterprises and social organizations; for another , it is widely believed that individuals only exert small positive externalities upon environmental improvement .Furthermore, the effi-ciency of environmental improvement demand on personal environmental behavior is affected by residents 'cognition of environ-mental responsibility.In conclusion , governments and media should enhance propaganda of the effect of personal environmen -tal behavior so as to raise the participation rate of public environmental behavior.