| 绿色营销与农产品加工业的持续发展 |
| |
| 引用本文： | 王文军,张晓.绿色营销与农产品加工业的持续发展[J].商业研究,2007(2):139-141. |
| |
| 作者姓名： | 王文军 张晓 |
| |
| 作者单位： | 西北农林科技大学,经管学院,陕西,杨凌,712100 |
| |
| 基金项目： | 陕西省科技厅社会软科学项目 |
| |
| 摘 要： | 随着人们环保意识的不断增强,绿色消费已成为一种势不可挡的国际潮流。顺应这一潮流,绿色营销就必然成为企业开展市场营销的主导。作为中国的农产品加工业,若想在激烈的国内外市场中取得竞争优势,就必须制定和实施有力的措施,积极推行绿色营销战略。
|
| 关 键 词： | 绿色营销 农产品加工业 模式 持续发展 对策 |
| 文章编号： | 1001-148X(2007)02-0139-02 |
| 收稿时间： | 06 1 2006 12:00AM |
| 修稿时间： | 2006年6月1日 |
Green Marketing and Sustainable Development of Agricultural Product Processing Industry |
| |
| WANG Wen-jun,ZHANG Xiao.Green Marketing and Sustainable Development of Agricultural Product Processing Industry[J].Commercial Research,2007(2):139-141. |
| |
| Authors: | WANG Wen-jun ZHANG Xiao |
| |
| Institution: | College of Economics and Management, Northwest Sci - tech University of Agriculture and Forestry, Yang Ling,712100, China |
| |
| Abstract: | Green marketing is essential to environmental protection and sustainable development as a kind of brandnew marketing mode. By analyzing the relationship between green marketing and agricultural products processing industry, the paper proposes the green marketing innovative mode, as well as the countermeasures. |
| |
| Keywords: | green marketing agricultural products processing industry mode sustainable development countermeasures |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
