| 论报纸广告市场的开拓与经营 |
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| 引用本文： | 可会明.论报纸广告市场的开拓与经营[J].沈阳工程学院学报(社会科学版),2006,2(2):174-175. |
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| 作者姓名： | 可会明 |
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| 作者单位： | 中央民族大学,文学与新闻传播学院,北京,100081 |
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| 摘 要： | 分析了影响报纸广告投放的因素,并着重论述在我国市场经济体制中,如何开拓与经营报纸广告。同时介绍了国外一些报纸广告的运营模式,对我国报业广告的经营提出了一点建议。
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| 关 键 词： | 广告 受众构成 有效发行 隐性成本 服务意识 |
| 文章编号： | 1672-9617(2006)02-0174-02 |
| 收稿时间： | 09 15 2005 12:00AM |
| 修稿时间： | 2005年9月15日 |
Discussion on developing and operating newspaper advertisement market |
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| KE Hui-ming.Discussion on developing and operating newspaper advertisement market[J].Journal of Shenyang Institute of Engineering:Social Sciences,2006,2(2):174-175. |
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| Authors: | KE Hui-ming |
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| Institution: | Institute of Literature,News and Communication,Central University for Nationalities,Beijing 100081 ,China |
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| Abstract: | Analyzes the factors to affect newspaper advertisement distribution,discusses emphatically how to develop and operate newspaper advertisement in market economy of our country.Introduces some operation modes of overseas newspaper advertisement,puts forward some proposal for newspaper advertisement operation of our country. |
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| Keywords: | advertisement audience constitution effective distribution recessive cost service awareness |
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