| 谈商业银行顾客忠诚度的提高 |
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| 引用本文： | 李孟君,刘俊花.谈商业银行顾客忠诚度的提高[J].经济研究导刊,2011(20):127-128. |
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| 作者姓名： | 李孟君 刘俊花 |
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| 作者单位： | [1]中国建设银行黑龙江省分行营运管理部,哈尔滨150001 [2]中国建设银行黑龙江省分行人力资源部,哈尔滨150001 |
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| 摘 要： | 我国银行业的竞争日趋激烈,顾客资源成为商业银行之间竞争的焦点,赢得顾客忠诚将是商业银行在竞争中取胜的关键。对商业银行顾客忠诚的内涵、价值和影响因素进行了分析,进而提出了提高商业银行客户忠诚度的对策措施。
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| 关 键 词： | 商业银行 顾客忠诚 对策 措施 |
Discussion about the customer loyalty enhancement of the commercial bank |
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| LI Meng-jun,LIU Jun-hua.Discussion about the customer loyalty enhancement of the commercial bank[J].Economic Research Guide,2011(20):127-128. |
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| Authors: | LI Meng-jun LIU Jun-hua |
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| Institution: | 1.Operating management section,Heilongjiang branch,China constryction bank,Harbin 150001,China; 2.Human resource section,Heilongjiang branch,China constryction bank,Harbin 150001,China) |
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| Abstract: | Our banking competition is fierce,competition between resources and commercial banks the focus of loyalty,customers will be commercial banks in the key to success.For customers of commercial bank deposits,the value and influence was analysed and the commercial banks to improve customer loyalty. |
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| Keywords: | commercial bank customer loyalty countermeasure step |
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