我国企业管理创新的必要性和思路

我国企业进行管理创新的必要性表现在：企业内外环境的变化、员工和顾客需求的变化、科技进步对企业提出巨大挑战；我国企业管理创新的思路主要有全面创新、生产创新、企业重建创新、营销创新、从产品驱动到顾客驱动的企业管理创新、管理目标多元化创新、战略管理创新、知识管理创新、企业文化创新。

Chinese Enterprise Management and the Need for Innovative Ideas

Chinese enterprises need to manage innovation in the following areas： inside and outside the enterprise environment, employees and customers needs change, scientific and technological progress of enterprises great challenge; management innovation of Chinese enterprises have a comprehensive idea of the main innovation, production innovation, corporate reconstruction innovation, marketing innovation, from product-driven to customerdriven enterprise management innovation, management innovation and the diversification of its objectives, the strategic management of innovation, knowledge management and innovation, corporate culture of innovation.