Abstract: | ![]() This paper presents a method for measuring and analysing tourism and residential development options using survey research techniques that spatially locate public‐perceived landscape values and development preferences. Using survey data from Kangaroo Island, South Australia, landscape values and preferences for tourism development are analysed to determine the relative strength of landscape values as predictors of place‐specific development preferences. Results indicate that tourism development preferences are most closely associated with recreation, economic and scenic landscape values whereas residential development preferences are most closely associated with recreation, economic and learning values. Preferences for ‘no development’ are most closely associated with wilderness, therapeutic and intrinsic landscape values. A simple development index is generated from the spatial data that ranges from positive (acceptable development) to negative (no development) values. The potential benefits of the method for land‐use planning processes are discussed. Copyright © 2006 John Wiley &Sons, Ltd. |