| 西方零售理论思想的传播与发展——基于《哈佛商业评论》(1922-2006)的文献研究 |
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| 引用本文： | 汪旭晖,张爽.西方零售理论思想的传播与发展——基于《哈佛商业评论》(1922-2006)的文献研究[J].商业经济与管理,2008(7). |
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| 作者姓名： | 汪旭晖 张爽 |
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| 作者单位： | 东北财经大学,工商管理学院,辽宁,大连,116025 |
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| 摘 要： | <哈佛商业评论>一直发挥着引领理论前沿的重要作用,本文在EBSCO全文数据库中,对<哈佛商业评论>85年来(1922-2006)的零售论文进行了检索,对检索数据在研究领域、发表时间和被引情况三个方面进行了分析.研究结果表明:<哈佛商业评论>中零售学术论文主题分布于零售战略、零售业态、零售组合要素、零售信息技术等16个方面,各个领域文献数量存在明显的不均衡性;在不同历史时期零售论文的侧重点不同;超过半数的零售论文被引用,学术影响力较大.零售信息技术、零售国际化、零售自有品牌、零售渠道以及零售顾客这几大领域将成为未来零售理论研究与实践探索的热点.
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| 关 键 词： | EBSCO 哈佛商业评论 零售 |
The Spread and Development of Retail Theories and Ideas in Western Countries——A Literature Study Based on Harvard Business Review (1922-2006) |
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| WANG Xu-hui,ZHANG Shuang.The Spread and Development of Retail Theories and Ideas in Western Countries——A Literature Study Based on Harvard Business Review (1922-2006)[J].Business Economics and Administration,2008(7). |
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| Authors: | WANG Xu-hui ZHANG Shuang |
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| Institution: | WANG Xu-hui,ZHANG Shuang(School of Business Administration,Dongbei University of Finance , Economics,Dalian 116025,China) |
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| Abstract: | Harvard Business Review is always playing the important role in guiding theoretical frontiers.Based on the papers about retailing in Harvard Business Review(1922-2006) in the database of EBSCO,we analyzed the research field, the publishing time as well as the citing situation.Our study indicates that in Harvard Business Review,the main aspects of retail academic papers concentrate on retail strategy,retail format,retail composed element,retail information technology,etc.,the quantity of documents in each re... |
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| Keywords: | EBSCO harvard business review retail |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
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