| 市场营销专业双语教学初探 |
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| 引用本文： | 张萌,张南南,张永林.市场营销专业双语教学初探[J].石家庄经济学院学报,2007,30(4):128-130. |
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| 作者姓名： | 张萌 张南南 张永林 |
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| 作者单位： | 1. 石家庄铁道学院,河北,石家庄,050043
2. 石家庄经济学院,河北,石家庄,050031 |
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| 摘 要： | 双语教学是培养复合型人才的有效手段，是高校教学语言改革的一项新举措。从双语教学的含义和优势入手，着重分析市场营销专业双语教学的现状，探讨提高教学水平的若干建议。
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| 关 键 词： | 市场营销专业 双语教学 教学方式 |
| 文章编号： | 1007-6875（2007）04-0128-03 |
| 修稿时间： | 2007-05-10 |
Preliminary Study on Bilingual Education in Marketing Specialty |
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| ZHANG Meng,ZHANG Nan-nan,ZHANG Yong-lin.Preliminary Study on Bilingual Education in Marketing Specialty[J].Journal of Shijiazhuang University of Economics,2007,30(4):128-130. |
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| Authors: | ZHANG Meng ZHANG Nan-nan ZHANG Yong-lin |
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| Institution: | 1. Shijiazhuang Railway Institute, Shijiazhuang, Hebei 050043; 2. Shijiazhuang University of Economics, Shijiazhuang, Hebei 050031 |
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| Abstract: | Bilingual education is an efficient method to cultivate multi-abilities talents, it is a new measure for colleges to carry out the reform of teaching language. Starting with the meaning and advantages of bilingual education, this paper focuses on the study of the present conditions of bilingual education in marketing specialty and makes some suggestions for improving the level of teaching. |
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| Keywords: | marketing specialty bilingual education teaching pattern |
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