| 银行代理保险业务存在的问题及应对策略 |
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| 引用本文： | 钟奎斌. 银行代理保险业务存在的问题及应对策略[J]. 长春金融高等专科学校学报, 2007, 0(1): 38-41 |
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| 作者姓名： | 钟奎斌 |
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| 作者单位： | 中国平安人寿保险公司,吉林中心支公司,吉林,吉林,132000 |
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| 摘 要： | 银行保险是实现银行与保险公司"双赢"的业务发展战略.当前我国银行保险存在的问题,主要是银行保险产品类型、销售方式单一,客户享受的便利有限,销售合作多、服务合作少,银行的主动性不高,存在技术性障碍.针对这些问题,进一步提出我国银行保险发展的一些对策.
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| 关 键 词： | 银行 保险公司 银行保险 |
| 文章编号： | 1671-6671（2007）01-0038-04 |
| 修稿时间： | 2006-12-04 |
The Countermeasure and Problem of Bank Agency Insurance Business |
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| ZHONG Kui-bin. The Countermeasure and Problem of Bank Agency Insurance Business[J]. Journal of Changchun Finance College, 2007, 0(1): 38-41 |
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| Authors: | ZHONG Kui-bin |
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| Affiliation: | Jilin Center Branch, Ping An Life Insurance Company, Jilin 132000,China |
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| Abstract: | Bank insurance is the strategy of business development which realizes the profit of bank and insurance company. Today, the main problems of bank insurance are that the product type and sales way are simplistic, that the convenience customers can enjoy is limited, that there is more sales cooperation and less service cooperation, and that the bank is less positive and has technical barrier. In view of these problems, we should put forward some countermeasures of bank insurance development. |
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| Keywords: | bank insurance company bank insurance |
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