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Liability of Foreignness in Fast-Expanding Markets: Evidence from Ghana
Authors:George Acheampong  Léo-Paul Dana
Institution:1. University of Ghana, Department of Marketing and Entrepreneurship, P.O. Box LG 78, Legon Accra Accra, Ghana;2. GSCM-Montpellier Business School, Montpellier, France
Abstract:In this study, we sought to establish if the idea of liability of foreignness (LOF) also persists in the fast-expanding markets (FEMs) and whether there are certain firm characteristics that can mitigate or accentuate this effect. We utilize data from the World Bank enterprise surveys conducted in Ghana in 2007 and 2013. We operationalize liability as the probability that a firm suffered from a crime in the year under study. We also specify empirical probit and instrumental probit models with controls to answer the above research question. We find that there is LOF in fast-expanding markets, and this effect is robust to different specifications. Given that our liability is crime, we moderate the LOF effect with data on security expenditure. The results still show that even if firms increased their security expenditure, the LOF effect still persisted. The study makes a contribution to the international business literature by testing the LOF effect in a new unit of analysis and is also one of the earliest to operationalize a firm's liability in the form of crime it suffers in its operating environment. © 2015 Wiley Periodicals, Inc.
Keywords:Liability of Foreignness  Fast Expanding Markets  Ghana  International Business
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