基于核心能力的适度多元化:企业成长与发展的方向

多元化一直是战略管理学界争论的问题之一.企业多元化扩张的失败案例使人们对多元化战略产生了质疑,"归核化"运动的兴起,这种质疑甚至误解更加严重.21世纪,企业所面临的内外环境将更加多变,专业化经营的风险不言而喻,当企业的资源和能力不能驾驭专业化所带来的风险时,多元化成为必然选择.但是,只有基于核心能力的适度多元化发展才能取得真正的成功,才能使企业在市场竞争中做到游刃有余,获得持久竞争优势.

Appropriate pluralization based on core competence: the way of firms' growth and development

Pluralization is always an issue discussed by the academic circle of strategic management.The failure cases of firms' pluralization expansion result in doubts in pluralization strategy.In the 21st century,firms face more changeable internal and external environments.It goes without saying that risks lie in specialized operation.When firms' resources and competence can not control the risks brought about by specialization,pluralization becomes an inevitable option.However,only by appropriate pluralization based on core competence can firms achieve real success,stand out in market competition,and gain lasting competitive advantage.