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Driving change: up the organization
Authors:Gareau B H
Affiliation:Jostens Manufacturing Plant, Attleboro, Massachusetts, USA.
Abstract:
In the traditional view of the world, leaders cause change by affecting the behavior of others. This can happen in any of a number of ways. Some leaders use power and authority. Others use influence and persuasion. Still others lead by example. The key concept to remember is that the real need for change is in behavior. Effective change requires a change in behavior.
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