浙江省休闲渔业旅游市场需求实证研究

笔者对传统的渔业休闲旅游概念有所扩展，涵盖了海洋、湖泊（水库）多种类型的休闲渔业旅游．对浙江湖泊型、水库型、海洋型休闲渔业旅游的居民进行人口特征、旅游偏好、出游方式、满意度等相关性因素统计分析，提出对休闲渔业度假旅游项目新建或改造的相关建议。此外，笔者用LOGISTIC分析方法，将近一年休闲渔业旅游参与情况作为因变量，得到了是否去当地旅游与关键特色、基础设施服务评价、常数成正相关，这对政府根据休闲渔业旅游目标市场制定有针对性的营销计划和降低营销成本具有一定的现实意义。

Empirical Research on the Market Demand of Zhejiang Recreational Fishery Tourism

In this paper,the traditional fishery leisure tourism has expanded to cover the concept of oceans,lakes(reservoir) multiple types of recreational fishery tourism.This research paper to Zhejiang lakes type,reservoir type,Marine fishery type leisure tourism residents of population characteristics,tourism preferences,transport patterns,satisfaction of correlation factors statistical analysis,and puts forward the recreational fisheries holiday tourism projects newly built or modification of the related Suggestions.In addition,this article with logistic analysis method,almost a year recreational fisheries tourism participation as the dependent variable,got to go to a local tourism whether with key features,infrastructure services evaluation,constants a positive correlation,this to the government according to the recreational fisheries tourism target market formulate targeted marketing plan and lower marketing cost has certain practical significance.