客户关系管理中基于数据挖掘的客户细分研究

客户关系管理(CRM)是适应企业“以产品为中心”到“以客户为中心”的经营模式的战略转移和关系营销的需要而发展起来的新的管理理念,它把在保证企业利益的前提下追求客户满意和客户忠诚作为最终目标。客户细分是客户关系管理系统的核心功能之一,可以对客户获取、客户保持及客户增值等客户关系管理过程提供全面支持,提升客户满意和客户忠诚。

Customer Segmentation in Customer Relationship Management Based on Data Mining

Customer relationship management(CRM) is a new management principle that refers to the strategic transfer produst-centered conception to customer-centered conception and the demand of Relationship Marketing.It pursue customer satisfaction and loyalty under the premise that guarantee enterprise benefits.Customer segmentation is one of the core functions of customer relationship management(CRM).It provides complete support to the management process in terms of customer acquiring,customer keeping and customer value increasing,promoting customer satisfaction and customer loyalty.