| 大学生旅游行为特征分析及市场开发建议--以长沙市高校为例 |
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| 引用本文： | 陈顺明,王兆燕.大学生旅游行为特征分析及市场开发建议--以长沙市高校为例[J].桂林旅游高等专科学校学报,2006,17(2):141-144. |
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| 作者姓名： | 陈顺明 王兆燕 |
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| 作者单位： | 四川大学,旅游学院,四川,成都,610065 |
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| 基金项目： | 本次调查是由湖南师范大学旅游学院与张家界股份有限公司共同策划的一项为开发周洛旅游区而专门针对长沙市居民出游的意向性调查. |
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| 摘 要： | 大学生旅游市场的开发是当前的一个热点问题，其潜力巨大，却备受冷落。正确把握大学生旅游行为的特点是解决问题的关键所在。根据对长沙市高校大学生旅游意向的抽样调查数据，深入探讨了大学生群体的旅游心理及行为特征，总结了大学生旅游行为的一般规律，并据此提出了一些开发大学生旅游市场的建议。
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| 关 键 词： | 大学生 旅游行为 旅游市场 开发 建议 |
| 文章编号： | 1008-6080（2006）02-0141-04 |
| 收稿时间： | 2005-11-28 |
| 修稿时间： | 2005-11-28 |
A Study on Tourism Behavior of College Students and Suggestions for the development of the market--the Case of Universities in Changsha city |
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| CHEN Shun-ming,WANG Zhao-yan.A Study on Tourism Behavior of College Students and Suggestions for the development of the market--the Case of Universities in Changsha city[J].Journal of Guilin Institute of Tourism,2006,17(2):141-144. |
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| Authors: | CHEN Shun-ming WANG Zhao-yan |
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| Institution: | The Tourism College of Sichuan University, Chengdu 610065, China |
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| Abstract: | Developing the tourism market for college students is currently a hot topic,which has high market potentials,but has not been paid enough attention to.It is a key issue to properly grasp the behavior features of college students in tourism activities.Based on the statistics from the sample investigations into the college students' tourism intention in Changsha,the authors deeply analyse the psychological and behavioral features of college students,which are different from other general tourists.And then the authors arrive at some important conclusions.Finally,according to the study,some useful suggestions are advanced to help to develop the tourism market of the college students. |
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| Keywords: | college students tourism behavior tourism market development measures |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
