我国企业营销道德问题的思考

本文认为,随着我国市场经济的发展,营销领域出现了大量道德失范行为,如企业营销缺乏社会责任感,采取不道德竞争手段,对企业内部员工采取不道德行为等。这不仅直接损害了消费者的利益和社会的长远利益,扰乱了社会经济秩序,而且严重影响了企业的生存和发展,导致信用退化,破坏了竞争秩序,增加了企业管理难度。文章提出,必须采取措施加强企业营销道德建设,首先应强化企业内部营销道德建设;其次应充分发挥政府在营销道德建设中的作用;同时应大力倡导全民道德建设。

Consideration of the ethical problem with China's Corporate Marketing

The author points out that,with the development of China's market ec onomy,the standards of ethical conduct have been corrupted in the field of mark eting,such as the lack of social responsibility,the adoption of unethical comp etitive means,and the unethical activities imposed on the employees.These will not only directly damage the interest of customers and the long-term interest o f society and disrupt social economic order,but also seriously influence the su rvival and development of the corporation,which will in turn lead to credit ret rogression,disrupted competitive order and the difficulties in management.So, we have to adopt corresponding measures to promote the ethical progress inside a nd outside the corporation.