“官校企生”四方联动积极推进高职营销专业实践教学基地建设

培养从事营销一线的高职技术应用型人才，是高职市场营销专业的根本任务。目前，从整体来看，高职院校市场营销专业在培养技术应用型人才方面已有所成效，但还有待于进一步提升，实践教学建设较弱，尤其是在实践教学基地建设的上需进一步加强和提升。因此，本文中主要对高职市场营销专业实践教学基地建设存在的问题、原因及对策进行探讨。

The Practice Teaching Base Construction of Marketing Major in Higher Vocational Education

Training technical personnel engaged in the marketing line, is the basic task of marketing major in Higher Vocational colleges. At present, on the whole, marketing major in higher vocational colleges has gained success in training applied talents; however, the practice construction is weak, which needs to be further improved especially teaching base. This paper focuses on the existing problems, causes and countermeasures of the practice teaching base construction for marketing major in higher vocational education.