1. College of Business Administration, University of North Texas, 1167 Union Circle, Denton, TX 76203-5219, USA;2. W. P. Carey School of Business, Arizona State University, 300 E. Lemon Street, Tempe, AZ 85287-3606, USA
Abstract:
In this study we examine whether a decision aid is an effective means of reducing risk aversion within a capital investment decision context, and under what conditions. Participating in the experiment were 78 working adults (mid management) with a mean age 30 and enrolled in a leading U.S. MBA program. We predict and find that a decision aid will be most effective among individuals intolerance of ambiguity and exhibiting high negative affect.