The influence of strategic dimensions and the environment on the introduction of internet as innovation into small and medium-sized enterprises

The expansion of the Internet has been spectacular, but only limited research has analysed how environmental and strategic variables simultaneously influence its organisational implementation and how small firms decide to adopt the use of the Internet. This study simultaneously examines the influence of three environmental dimensions (hostility, complexity and dynamism), and the three strategic dimensions (entrepreneurial, technological and administrative), upon the decision to introduce the use of the Internet into small business enterprises. We base our conclusions upon the data obtained from interviews with the managers of a sample of 94 small and medium-sized Spanish enterprises. Our results support a multidimensional view of environmental and strategic characteristics and show that all these variables constitute significant factors in deciding whether to introduce the Internet into company use. Logistic regression also shows the greater influence exerted by internal (strategic) factors and size rather than by environmental factors.