打名人文化牌,加大两岸"五缘"旅游吸引力

海峡两岸闽台之间公认的名人文化旅游资源，植根于两岸“五缘”关系。两岸名人文化具有品位高，类型多，情感深。开发闽台名人文化应强调资源开发与保护问题，避免片面开发，分散开发，单方面开发问题，注重争议人物文化开发、文艺载体开发问题，提升两岸“五缘”品位，将宗教信仰还原为名人文化，综合开发名人文化的旅游功能，大力开发名人文化的物质载体，设计跨区域旅游线路等。

PLAYING CELEBRITY-CULTURE'S TRUMP CARD AND STRENGTHENING ATTRACTION OF THE FIVE-SPECIAL-RELATIONSHIP BETWEEN BOTH SHORES

The generally acknowledged tourism resources of celebrity culture between Fujian Province and of Taiwan Province are deeply rooted in five-special-relationship of the two regions. To develop the celebrity culture which is characterized by its high taste, various types and profound emotions we should place an emphasis on the exploitation and preservation of the resources and avoid unilateral, scattered, one-sided development and also attach importance to the problems included the exploitation of disputed figures and literary and artistic carriers, the promotion of five-special-relationship quality, the restoration of religious belief into celebrity culture, the comprehensive development of the tour function of celebrity culture, the energetical exploitation of its material carriers, the design of transregional tourist routes and so on.