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浅析我国动漫产业的现状及其发展的对策思路
引用本文:张斌,何艳.浅析我国动漫产业的现状及其发展的对策思路[J].特区经济,2007,225(10):212-214.
作者姓名:张斌  何艳
作者单位:苏州大学,商学院,江苏,苏州,215004
摘    要:动漫产业已经被国际社会公认是21世纪知识经济的核心产业。因此,为了发展动漫产业世界各国均不遗余力。但令人遗憾的是,我国目前动漫产业的发展现状却不容乐观,我们认为其原因主要包括产业链断裂、缺乏原创形象等。最后,在总结了世界动漫大国发展动漫产业成功经验的基础上,我们提出发展我国动漫产业的相关对策。

关 键 词:动漫产业  产业链  原创性

On China cartoon industry's present situation and its development countermeasure
Zhang Bin,He Yan.On China cartoon industry''''s present situation and its development countermeasure[J].Special Zone Economy,2007,225(10):212-214.
Authors:Zhang Bin  He Yan
Abstract:The cartoon industry has become a corc industry of the 21 st - century knowledge economy reengnized by the world society. As a result, all countries have invested a lot in developing the cartoon industry. However. to our regret, its development status in China is not very optimistic, which can be largely attributed to the incomplete industrial chain and the lack of image originality, etc. In the end, based on a summary of the suecessful experience in the development of cartoon industry by major cartoon nations, the author proposes relative solutions for the further development of cartoon industry in China.
Keywords:cartoon industry  industrial chain  originality
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