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兰州石化发展机遇与思路探讨
引用本文:王银满,赵秀娟.兰州石化发展机遇与思路探讨[J].石油化工技术经济,2006,22(1):9-13.
作者姓名:王银满  赵秀娟
作者单位:中国石油兰州石化分公司,730060
摘    要:我国西部具有丰富的石油天然气资源,有广阔的市场空间,有国家西部大开发的优惠政策,使西部石化企业迎来了千载难逢的发展机遇,为兰州石化工业的发展奠定了坚实的基础。然而,兰州石化距目标市场的运输距离与东南沿海地区的石化企业相比要远得多,使得销售成本在市场竞争中处于劣势。因此,降低产品成本中销售成本的比例是西部石化企业制胜的法宝之一。

关 键 词:石油化工  发展机遇  目标市场  赢利能力  竞争能力
收稿时间:2005-10-24
修稿时间:2005-10-24

Study on Development Opportunities and Strategies of Lanzhou Petrochemical Company
Wang Yinman,Zhao Xiujuan.Study on Development Opportunities and Strategies of Lanzhou Petrochemical Company[J].Techno-Economics in Petrochemicals,2006,22(1):9-13.
Authors:Wang Yinman  Zhao Xiujuan
Institution:PetroChina Lanzhou Petrochemical Company, 730060
Abstract:The abundant resources of petroleum and natural gas, the vast market and the preferential policy from the central government, all these contribute to the development opportunities for the petrochemical companies located in the west of China, and in the mean time lay solid foundation for the development of Lanzhou Petrochemical Company (LPC). However, LPC is much farther from target markets when comparing with its counterparts in the southeast coastal areas, resulting in the higher sale cost, which places LPC in a difficult situation in the market competition. Highlighted by the importance of market cost, petrochemical companies in western China have to win out by lowering market portion in the product cost.
Keywords:petrochemical industry  development opportunities  target market  earning ability  competi- tive ability
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