| Abstract: | An interregional comparison provides useful information for all types of decision maker. In general, consumers consider a variety of factors, e.g., the environmental characteristics of a region, as well as all relevant costs, when they make plans or travel for their vacation. A regional tourism industry index that is based on such factors receives special attention because of its all inclusive nature, i.e. one that is able to provide useful information to consumers for planning their tourism or recreational activities as well as to policy makers for planning policies to support specific activities or regions. An analysis of consumer's decision making indicates that the weights used for the regional variables considered and included in the index should not vary across regions. Given this, a regional tourism industry index is computed for the 10 regions of Greece. To obtain this index, the values of all variables considered are scaled from 0 to 100, so that the index is independent of units of measurement, and all attributes are assigned weights by the consumer. Moreover, it is investigated whether the regional allocation of the European Union and state funding for the tourism industry or the environment is directed to the regions that have a greater index value or equivalently have the potential for further development of their tourism industry. Finally, a rank criterion is introduced that is able to indicate how the allocation of European Union and state funding needs to be changed in order to increase its effectiveness relative to the objectives of the funding authorities. Copyright © 1999 John Wiley & Sons, Ltd. |
