| 供应链管理中顾客资产管理研究 |
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| 引用本文： | 范学谦.供应链管理中顾客资产管理研究[J].湖北财经高等专科学校学报,2009,21(5):10-13. |
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| 作者姓名： | 范学谦 |
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| 作者单位： | 武汉科技学院外经贸学院,湖北武汉430200 |
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| 摘 要： | 本文从供应链管理的角度来分析顾客资产管理必要性与紧迫性,回顾顾客资产管理理论发展阶段,归纳出供应链管理环境下顾客资产管理的内容、条件和存在问题,提出供应链管理环境下加强顾客资产管理的措施。
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| 关 键 词： | 供应链管理 顾客资产 顾客资产管理 |
On Customer Asset Management in Supply Chain Management |
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| FAN Xue-qian.On Customer Asset Management in Supply Chain Management[J].Journal of Hubei College of Finance and Economics,2009,21(5):10-13. |
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| Authors: | FAN Xue-qian |
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| Institution: | FAN Xue-qian(Institute of Foreign Trade Institute,Wuhan University of of Science and Engineering,Wuhan 430073 China) |
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| Abstract: | This paper analyzed the necessity and urgency of customer asset management from point of view of supply-chain management and put forward measures to strengthen customer asset management. |
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| Keywords: | supply chain management customer assets customer asset management |
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