| “节能减排”理念下企业营销策略的思考 |
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| 引用本文： | 钟艳. “节能减排”理念下企业营销策略的思考[J]. 乡镇经济, 2008, 24(5): 50-54 |
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| 作者姓名： | 钟艳 |
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| 作者单位： | 皖西学院,政法系,安徽,六安,237012 |
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| 摘 要： | 当今，“节能减排”已成为一个热门话题。企业在制定发展规划和进行生产、营销决策和管理时，都必须注意这种理念的渗透，在可持续发展目标下，调整自身行为。文章基于“节能减排”的理念，对企业的营销策略做出相关思考。
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| 关 键 词： | “节能减排” 影响 营销策略 |
| 文章编号： | 1004-9940(2008)05-0050-05 |
| 修稿时间： | 2008-03-03 |
The Thought to the Enterprise's Marketing Strategy Based on the Idea of Save Energy and Reduce Sewage Discharge |
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| ZHONG Yan. The Thought to the Enterprise's Marketing Strategy Based on the Idea of Save Energy and Reduce Sewage Discharge[J]. Rural Economy, 2008, 24(5): 50-54 |
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| Authors: | ZHONG Yan |
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| Affiliation: | ZHONG Yan(Department of Law & Politics,West Anhui University,Lu'an 237012,China) |
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| Abstract: | Now,save energy and reduce sewage discharge to become a hot topic.Enterprise must pay attention to this idea and adjust behavior for a sustainable development goal,when formulates development projects,produce decisions,marketing decisions and managements.This paper makes the related ponder to enterprise's marketing strategy based on the idea of save energy and reduce sewage discharge. |
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| Keywords: | save energy and reduce sewage discharge influence marketing strategy |
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