| 投资项目市场研究工作方法探讨 |
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| 引用本文： | 马磊. 投资项目市场研究工作方法探讨[J]. 石油化工技术经济, 1999, 15(5): 15-22 |
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| 作者姓名： | 马磊 |
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| 作者单位： | 上海金山石油化工设计院!200540 |
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| 摘 要： | 针对投资项目这一业务流程，探讨其工作方法体系，并举例介绍各层次分析的一些工作方法思路，提出了对加市场研究工作的力度和科学性的建议。
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| 关 键 词： | 市场研究 方法体系 投资项目 石油化工 中国 |
A Discussion of Market Analysis Methods for Investment of Petrochemical Project |
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| Ma Lei. A Discussion of Market Analysis Methods for Investment of Petrochemical Project[J]. Techno-Economics in Petrochemicals, 1999, 15(5): 15-22 |
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| Authors: | Ma Lei |
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| Affiliation: | Shanghai Jinshan Petrochemical Design Institute |
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| Abstract: | Aiming at the professional step of market research, this paper tries to establish a preliminary working system, introduces with examples the working methods for different levels of analysis and proposes the suggestions of strengthening the strength and reasonableness of market research. |
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| Keywords: | petrochemical project market research analysis method |
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