| 中国汽车行业经营哲学的演变与市场营销近视症评析 |
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| 引用本文： | 左占平,刘雪梅.中国汽车行业经营哲学的演变与市场营销近视症评析[J].经济与管理,2005,19(6):94-96. |
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| 作者姓名： | 左占平 刘雪梅 |
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| 作者单位： | 河北经贸大学,外语部,河北,石家庄,050061;河北经贸大学,科研处,河北,石家庄,050061 |
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| 摘 要： | 本文在介绍西方市场营销观念演变的基础上,着重分析我国汽车行业经营哲学的演变及市场营销近视现状,探讨预防我国汽车行业营销近视的对策。
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| 关 键 词： | 汽车行业 经营哲学 演变 市场营销近视症 策略 |
| 文章编号： | 1003-3890(2005)06-0094-03 |
| 修稿时间： | 2005年3月11日 |
The Evolution of the Management Philosophy in Chinese Car Industry and the Analysis of Marketing Myopia |
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| ZUO Zhan-ping,LIU Xue-mei.The Evolution of the Management Philosophy in Chinese Car Industry and the Analysis of Marketing Myopia[J].Economy and Management,2005,19(6):94-96. |
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| Authors: | ZUO Zhan-ping LIU Xue-mei |
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| Abstract: | Based on the introduction of the evolution of west marketing ideas, this paper concentrates on the analyses of the evolution of management philosophy in Chinese car industry and of the present situation of marketing myopia. Furthermore, it explores the countermeasures against the marketing myopia. |
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| Keywords: | car industry management philosophy evolution marketing myopia strategy |
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