When does inward technology licensing facilitate firms' NPD performance? A contingency perspective |
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| Institution: | 1. Sichuan University, Business School of Sichuan University, No. 29, Wangjiang Road, Chengdu 610064, Sichuan, China;2. Technical University of Denmark, DTU Management Engineering, DK-2800 Kgs. Lyngby, Denmark;1. School of Management, Xi’an Jiaotong University, Xi’an 710049, China;2. College of Business and Administration, University of Colorado Colorado Springs, Colorado Springs, CO, USA;3. College of Business, Southern University of Science Technology, Shenzhen, China;4. College of Management, National Taiwan University, Taipei, Taiwan;1. Business School of Sichuan University, Sichuan University, 610064 Chengdu, China;2. School of International Business Administration, Shanghai University of Finance and Economics, 200433 Shanghai, China;3. School of Business and Management, Queen Mary, University of London, Francis Bancroft Building, Mile End Road, London E1 4NS, United Kingdom;4. School of Economics and Management, Tsinghua University, 100083 Beijing, China;1. Essex University, Business School University of Essex, Southend Campus, Gateway Building, Southend-On-Sea, SS1 1LW, UK;2. Centre of Innovation and Technology Management, Durham University Business School, Mill Hill Lane, Durham, DH1 3LB, UK;3. Hunan University of Technology and Business,Yuelu Avenue, Changsha, Hunan, 410205, China;4. Centre for Competition Policy, Norwich Business School, University of East Anglia, Norwich, Norfold, NR4 7TJ, UK;5. International Center for Transformational Entrepreneurship & Center for Business in Society, Coventry University, Coventry, CV1 5FB, UK;6. School of Accounting, Hunan University of Finance and Economics Changsha, Hunan, 410205, China;7. Surrey Business School, University of Surrey, Guilford, GU2 7XH, UK |
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| Abstract: | Many firms find inward technology licensing (ITL), as a means to access external technological knowledge, an effective and relatively inexpensive way for new product development (NPD). However, although the literature has suggested some advantages and disadvantages of ITL with respect to NPD, the relationship between ITL and licensee firms' subsequent NPD performance has not yet been found convincingly evident. Sharing with many other likeminded scholars and practitioners, we believe that the dynamics between external knowledge, internal capability, external environment, and firm performance should be investigated through a contingency perspective. Thus, this study posits that a firm's propensity to develop new products through ITL is contingent upon two categories of contingency factors that are internal and external to firms. Using a dataset containing information about Chinese firms' licensing activities, we find support for our hypotheses: the positive relationship between ITL and NPD performance of a licensee firm is moderated by firms' absolute and relative absorptive capacity and the knowledge endowment in the region where the licensee firm operates. |
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| Keywords: | Inward technology licensing New product development Contingency factors Absorptive capacity External knowledge endowment China |
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