论环境标志制度影响下的国际贸易与国际市场营销

环境标志制度为越来越多的国家接受和采用 ,对国际贸易和国际市场营销产生了重大影响。一般的研究将这两个紧密联系的经济活动分别加以讨论 ,难免有失偏颇。本文则将国际贸易与国际市场营销结合起来 ,研究环境标志制度对二者的共同影响。

International Trade and Marketing under the Influence of Environmental Label System

Environmental Label System is being accepted and adopted by more and more countries, and has had great influence on the international trade and marketing. It's hard to avoid bias when these two tightly related activities are researched respectively. This article bands the international trade and marketing together, and studies the mutual influence on them of the ELS.