| 企业文化再造与企业的核心竞争力 |
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| 引用本文： | 丁依囡.企业文化再造与企业的核心竞争力[J].上海商学院学报,2003(4). |
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| 作者姓名： | 丁依囡 |
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| 作者单位： | 上海商业职业技术学院陆家浜路院区 讲师 |
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| 摘 要： | 随着经济的全球化,特别是我国加入WTO后,通过企业文化建设来增强企业的核心竞争力,已经引发了我国企业界越来越多人士的关注。目前大量案例证明,企业文化是企业的核心竞争力。然而企业的核心竞争力是一种难以模仿的能力。
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| 关 键 词： | 企业文化 核心竞争力 |
Reform of Corporate Culture and Corporate Core Competitiveness |
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| Authors: | Ding Yi nuan |
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| Institution: | Ding Yi nuan |
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| Abstract: | With economic globalization and especially with China's entry into WTO, enhancing corporate competitiveness by creating a strong corporate culture has become a concern with more and more business people in China. A multitude of cases have proved that corporate culture serves as the core corporate competitiveness. |
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| Keywords: | corporate culture core competitiveness |
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