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Corporate hyperlink network relationships in global corporate social responsibility system
Authors:Yoonjae Nam  George A. Barnett  Daejoong Kim
Affiliation:1. Department of Cultural tourism contents, College of Hotel & Tourism Management, Kyung Hee University, 1 Hoegi-dong, Dongdaemun-gu, Seoul, 130-701, South Korea
2. Department of Communication, University of California at Davis, Davis, CA, USA
3. School of Media & Communication, Korea University, Seoul, South Korea
Abstract:This study analyzed the hyperlink (co-link) network structure among companies in global Corporate Social Responsibility (CSR) system. This study measured network variables such as density and centrality, including degree centrality, eigenvector centrality, closeness, and betweenness. The results indicated that European companies had relatively central roles in the global CSR system. In addition the higher performing companies are more active their CSR practices. Also, the results revealed that the industrial type of companies was not significantly associated with its CSR practices.
Keywords:
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