Abstract: | Tourism can play a much more powerful role in stimulating rural development than it has in most regions. Achieving this objective will require more careful integration of visitor marketing and rural development strategies. High “quality” visitors and accommodations may not be the same in rural and urban areas. What may be good for the region as a whole may not be good for its rural periphery. In the case of Hawaii, the expansion of tourism was not planned as an integral part of the rural development process, even though most of the state's hotel rooms will eventually be located in non-metropolitan areas. Hawaii may not, therefore, serve as an ideal planning model for other island regions to follow. |