| 论消费需求新趋势及其对企业营销工作的影响 |
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| 引用本文： | 陈行.论消费需求新趋势及其对企业营销工作的影响[J].乡镇经济,2007(6):37-39. |
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| 作者姓名： | 陈行 |
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| 作者单位： | 安徽职业技术学院,安徽,合肥,230051 |
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| 摘 要： | 当今社会的消费需求呈现出不少新的特征,在需求层次、价值取向、消费手段等方面都发生了质的变化.这些变化对企业营销工作带来了许多新的问题,企业应积极转变营销观念,寻找新的营销策略.
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| 关 键 词： | 消费 需求 趋势 |
On the New Trend of Consumer Demand and Its Effect on Enterprise Marketing |
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| CHEN Xing.On the New Trend of Consumer Demand and Its Effect on Enterprise Marketing[J].Rural Economy,2007(6):37-39. |
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| Authors: | CHEN Xing |
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| Abstract: | Quite a few new characteristics have appeared in the consumer demand in the society today and qualitative changes have taken place in such aspects as levels of demand, orientation of value and means of consumption. All these changes raise a lot of new question to the marketing field of enterprises so that the enterprises should change their concepts of marketing actively and seek new strategies. |
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| Keywords: | Consumption Demand Trend |
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