欧洲会展经济发展经验及对我国的借鉴作用

欧洲作为世界会展业的发源地点,通过100多年的发展,欧洲的会展经济已经形成专业化、市场化与国际化的大格局。会展场所固定,会展人员职业化,且运行市场化,并开始向着产业化的方向发展,形成了独具一格的会展经济。鉴于此,本文先简述了会展经济,分析了欧洲会展经济的作用,在此基础上,详细阐述欧洲会展经济对我国的借鉴作用。

Europe exhibition economy development experience and its reference on China

As the birthplace of the exhibition industry in the world, Europe through 100 years of development, European exhibition economy has already formed the great pattern of specialization, marketization and internationalization. Fixed exhibition venue, exhibi- tion personnel professionalization, and market-oriented operation, and started towards the direction of industrialization development, formed a unique exhibition economy. In view of this, this paper first briefly exhibition economy, analyzes the role of the European convention on this basis, the detail exhibition economy in Europe for our reference.