| 地方中小酒企的行业环境分析与战略对策——以太原酒厂为例 |
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| 引用本文： | 和芸琴.地方中小酒企的行业环境分析与战略对策——以太原酒厂为例[J].江苏市场经济,2014(6):14-17. |
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| 作者姓名： | 和芸琴 |
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| 作者单位： | 山西大学经济与管理学院,山西太原030006 |
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| 基金项目： | 国家社会科学规划基金项目“新中国成立以来技术引进和技术创新的历程及经验研究”（10CJL007）; 太原市科技局委托项目“太原酒厂竞争情报研究”（01150213090010） |
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| 摘 要： | 以太原酒厂为例,运用五力模型分析地方中小酒企的行业竞争格局。地方中小酒企在行业环境中竞争较激烈,利润空间有限,需要做出重点差异化的战略选择,加强内部管理,培养人才,并要参与行业整合,组建战略联盟,赢得竞争优势。
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| 关 键 词： | 地方中小酒企 五力模型 太原酒厂 |
Industry Environment and Strategies of Small and Medium-sized Local Wine Enterprise |
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| Authors: | HE Yun-qin |
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| Institution: | HE Yun-qin ( School of Economics and Management, Shanxi University, Taiyuan 030006, Shanxi, China) |
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| Abstract: | Taking Taiyuan Wine Plant as an example,this paper analyzes the industry competition pattern of the small and medium-sized local wine enterprises with the five-force model. The competitive forces are strong,so that the profit is restricted. Thus,these corporations should make strategic choice of focusing on differentiation,strengthen the internal management,cultivate talents,participate in industry consolidation,construct the strategic alliances,and gain competitive advantage. |
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| Keywords: | small and medium-sized local wine enterprise five-force model Taiyuan Wine Plant |
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